DESIGNING USER EXPERIENCES
Hi,
I’m Vivienne, I design not just for screens but for the people behind them, crafting solutions that are intuitive, accessible, and engaging.
Sydney based UX/UI Designer specialising in UX strategy, CRO, SEO and AI assisted design.
What I Do
I design digital experiences that make complex things feel simple, connecting user needs with business goals through thoughtful UX, clear structure and measurable results.
Conversion Optimisation
Increase enquiries through data driven UX.
Information Architecture
Simplified complex content into intuitive navigation.
Design System
Built reusable components for consistent, scalable experiences
UX and SEO lead Strategy
Connect user experience, content and search to help people discover and convert.
Let’s bring your project to life →
Selected Work
UX design projects that create clearer digital experiences, improve user engagement, and help businesses grow through strategy, storytelling, and SEO.
Micro Exploration & Visual Hierarchy
05
Independent UX/UI Quick Exploration | Visual Audit
Keeping useful information intact while creating a cleaner, more scannable interface that helps users navigate with greater ease.experience.
Travel & E-Commerce
Original → Exploration
UI Refresh
AI Try-On App
04
Fashion E-commerce | Mobile App | Ai Digital Fitting Experience
Transforming online fashion shopping through intelligent virtual fitting.
AI Powered Virtual Try On
Personalised Fit Experience
End to End UX Redesign
Visibility to Enquiries
03
Redesign Website | Branding | SEO-led UX structure
A website redesign and brand refresh that improved Whistle Clean Australia's online presence through user centred UX, clearer content structure, and SEO strategy designed to increase visibility and generate enquiries.
↑ 106.5% Organic Traffic
Top 5 Google Rankings
3.3% Conversion Rate
Building Trust
02
Website Design | Branding | Mobile Optimisation
A brand new website that established a premium digital presence, helping build trust and credibility with Australian winemakers.
Mobile First Experience
Premium Brand Storytelling
Intuitive User Journey
Zero to Conversion
01
Website Design | Branding | No Code development | SEO
A brand new website designed to make complex consulting services easier to understand and navigate, helping busy industry professionals quickly find relevant solutions through UX led SEO strategy and clear information architecture.
↑ 2.7K Organic Visits
#8 Google Ranking
4.9% Conversion
How I Design
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Every project begins by uncovering user behaviours, business goals and the problems worth solving.
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Transform complexity into clear user journeys, intuitive information architecture and meaningful interactions.
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Design experiences that are beautiful, accessible and purposeful, balancing user needs with business objectives.
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Launching isn't the finish line. I use user insights, SEO and conversion data to continuously improve the experience.
What People Are Saying
“Vivienne is incredible at what she does. She handled our website with so much care and precision, and the results speak for themselves. I’ve already sent a few people her way!.”
Matt Culic | Director
Circular Future Group Australia
“The work performed by the team and Vivienne has been nothing short of amazing. The quality of work achieved such a short timeframe, and in a specialised field has been impressive.”
Andrew Munro | Director
Pinnacle Oak
“I had the privilege of collaborating with talented team & Vivienne, dedicated, and hard working individuals on our website project. Whistle Clean Australia is fortunate to have such talent contributing to our website.”
Ivan | Director
Whistle Clean Australia