DESIGNING USER EXPERIENCES
Hi,
I’m Vivienne, I design not just for screens but for the people behind them, crafting solutions that are intuitive, accessible, and engaging.
Sydney based UX/UI Designer specialising in UX strategy, CRO, SEO and AI assisted design.
What I Do
Building experiences that connect people and brands
Conversion Optimisation
Increase enquiries through data driven UX.
Information Architecture
Clear navigation and intuitive content structure
Design System
Scalable interfaces with reusable components.
UX and SEO lead Strategy
Design websites that rank and convert.
Let’s bring your project to life →
Selected Work
UX design projects that create clearer digital experiences, improve user engagement, and help businesses grow through strategy, storytelling, and SEO.
Zero to Conversion
01
Website Design | Branding | No Code development | SEO
↑ 2.7K Organic Visits
#8 Google Ranking
4.9% Conversion
A brand new website designed to make complex consulting services easier to understand and navigate, helping busy industry professionals quickly find relevant solutions through UX led SEO strategy and clear information architecture.
Building Trust
02
Website Design | Branding | Mobile Optimisation
Mobile First Experience
Premium Brand Storytelling
Intuitive User Journey
A brand new website that established a premium digital presence, helping build trust and credibility with Australian winemakers.
Improving User Engagement
03
Redesign Website | Branding | SEO-led UX structure
↑ 106.5% Organic Traffic
Top 5 Google Rankings
3.3% Conversion Rate
Transforming online fashion shopping through intelligent virtual fitting.
AI Try-On App
04
Fashion E-commerce | Mobile App | Ai Digital Fitting Experience
AI Powered Virtual Try On
Personalised Fit Experience
End to End UX Redesign
A website redesign and brand refresh that improved Whistle Clean Australia's online presence through user centred UX, clearer content structure, and SEO strategy designed to increase visibility and generate enquiries.
Every project starts with understanding people and ends with creating meaningful outcomes. Explore the stories behind each design and see how research, strategy and thoughtful execution come together →
How I Design
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Every project begins by uncovering user behaviours, business goals and the problems worth solving.
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Transform complexity into clear user journeys, intuitive information architecture and meaningful interactions.
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Design experiences that are beautiful, accessible and purposeful, balancing user needs with business objectives.
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Launching isn't the finish line. I use user insights, SEO and conversion data to continuously improve the experience.
What People Are Saying
“Their attention to detail and commitment to quality truly stood out. I’ve already recommended her to others.”
Matt Culic | Director
Circular Future Group Australia
“The work performed by the team and Vivienne has been nothing short of amazing. The quality of work achieved such a short timeframe, and in a specialised field has been impressive.”
Andrew Munro | Director
Pinnacle Oak
“I had the privilege of collaborating with talented team & Vivienne, dedicated, and hard working individuals on our website project. Whistle Clean Australia is fortunate to have such talent contributing to our website.”
Ivan | Director
Whistle Clean Australia